Cool New Class: 305 Fitness

Reason #1 why people stop working out? Boredom. 305 Fitness, the 8-month-old cardio dance party that is drawing in young New Yorkers in is hoping to keep exercisers excited about sweating it out and keep them from getting bored. A Gen-Y entrepreneur and bundle of pep and quirky remarks, 305 founder Sadie Kurzban is a 2012 Brown grad who took her passion and made it happen -- while sweatin' it, of course.

Kurzban's love of fitness (and name of her brand) was inspired by her Miami roots, where the fitness community is thriving and "going to the gym is like going to church," she says. Kurzban first became a Zumba instructor in college, then started teaching her own cardio dance classes to fellow students. After going out one night with her friends to a Miami nightclub, they talked about why working out couldn't be just as fun, and Kurzban set out to do just that -- make a workout like a night out in the club.

It's not a dance class and it's not an aerobics class, but rather, it's a dance party with a live DJ, bright lights and no judgments. A 305 class feels like Zumba in a way -- with easy choreography, instructor cues and constant cardio, but Kurzban wants the instructors to really stand out. "My dream is that anyone who walks into a 305 class will leave thinking, 'wow, that instructor was the best I've ever had,'" she says.

You won't be intimidated by the workout or your fellow party-goers: Kurzban is not a formally trained dancer (although she is an ACE certified personal trainer), most clients are 20-somethings looking to let loose and get their cardio fix, not hard-core fitness enthusiasts, and the routines are challenging, yet easy to follow. In addition to dance moves, you'll perform sports drills, plyometrics, and moves gleaned from CrossFit and soccer training. Post class, my whole body ached -- which usually never happens to me after a cardio-dance class.

While other workouts tout their total body toning, "dance truly is the full-body workout; there is no muscle unworked," says Kurzban. Did we mention you'll never hear a mariachi band or bongo drum on the tracks? House and club music rule here. If you're in NYC, don't miss the party, currently located at Stepping Out Studios. Visit 305fitness.com for more details.

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Image Credit: Wen-You Cai

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