Superga Create World's Largest Shoe

Well that's one way to make an entrance. To announce their arrival in Hong Kong and China, Italian trainer brand Superga went big - creating a giant replica of the 2750 Classic Superga® featuring exclusive artwork designed by the students of SCAD Hong Kong, and installing it at the Marine Deck, a loading area for Cruise Ships in Hong Kong's Harbour City.

So mammoth was the shoe that the Guinness Book Of World Records have confirmed that it's the biggest in the world - measuring in at a whopping six metres high, two metres wide and three metres long.

Constructed by 18 design students from the city, the whopper of a trainer took 43 days to create , and uses 23 metres of shoelaces - and 42 buckets of paint were used to create the deisgn - a mash up of an Italian and Hong Kong landscape.  But our favourite fact of all from the team that created this masterpiece? 965 slices of pizza were munched during construction. 

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