Steve Coogan at The Look Of Love premiere in London

Looking every inch the porn baron with that floral shirt, Steve Coogan took to the red carpet at the premiere of his risqué new movie, The Look Of Love, in London last night. The Alan Partridge star admitted that he'd visited countless strip clubs as "research" for the role of the King of Soho, Paul Raymond. "Someone had to do it, I volunteered. It was very difficult but eventually I felt I got the handle on the character," he told The Independent. 

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