The best blow-dry in East London

Percy & Reed East, 1 Fournier Street, London E1 6QE Tel: 0207 078 0780

I've been dying to get down to Percy & Reed East since it opened its doors earlier this year. I went to see the salon in progress last year - situated a stone's throw away from Spitalfield's, the unique location for their East London venture is an old banana and tomato export space - and while they've transformed the interior into a trendy East-London salon, there are still references to the building's history dotted around (alongside snaps of my favourite hair duo's dogs and the best kitted-out 'Jimmy Choo' I've ever seen, naturally).

Down to business, (champagne in hand,) I visited Paul and Adam's unique colour station. With a variety of different coloured lights to show your hair in natural and indoor tones, their large colour boards quickly demonstrate the hair shades that do (and don't) suit your skin.

Next, on to a blow-dry station, seated in a retro 50s salon chair, Paul transformed my hair from long and lank to soft and bouncy (adding at least two inches of volume) and ready for a dinner date. I also left feeling convinced that I was ready to use hair mousse for the first time since the 90s (seriously, you have to try Percy & Reed Volumising Mousse, £12, it's amazing).

The best thing about Percy & Reed East? You don't feel like you're in a hair salon. You're just visiting two friends - that happen to be able to transform you into your most gorgeous self. To make an appointment (and become one of Paul & Adam's hair BFFs) call 0207 078 0780.

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