Saturday, July 13, 2013

Launch We Love: Unit-Y Activewear

I discovered a few years ago that Nordstrom is actually a great place to find chic, stylish workout gear, including high-end names like Alo, Lole, Hard Tail, and their in-house brand, Zella. But this year they've gone even further, launching a new exclusive line of "cool, new studio-inspired activewear designed to go with your social flow." It's called Unit-Y, and we're in love -- it's cheap and chic. What can beat that?

The thinking behind Unit-Y, whose spring collection just hit stores, is that we are all busy girls on the go; we're no longer looking for clothes that work only at the gym, or only on a run or only in a barre class. We want stuff that's versatile and cute, that goes with jeans as well as it does with yoga pants. Stuff that we can wear to the movies on the weekend, to the coffee shop after Spin class, or maybe even to the office, without feeling all aerobics-instructor-totally-out-of-her-element. And for this thought process, we thank them. Epically so.

The line offers stylish separates designed for mixing and matching: tanks with tons of cute details, pullovers and jackets for layering, tees with burnout prints and keyhole backs, and fun printed capris and leggings. I could go on and on, but you should just go check it out yourself. The best part? This stuff is actually affordable, with prices ranging from $15 to $58. Happy shopping, ladies!

What's your favorite piece in Unit-Y's new line? Tweet us at @amandaemac and @SELFmagazine!

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Image Credit: Courtesy Photos


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