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A targeted, localized strategy to convince young people to enroll in the new health care exchanges was highlighted by President Barack Obama on Friday during a visit to California.
"Competition and choice are pushing down costs in the individual market, just like the law is designed to do," Obama said at a stop in San Jose, USA Today reported.
The exchanges are online marketplaces where people can buy health insurance. Enrollment lasts from Oct. 1 2013 through March 2014. Coverage through the exchanges begins in January 2014.
California, Texas and Florida are the focus of Department of Health and Human Service efforts to encourage people -- especially young adults -- to sign up when enrollment in the health exchanges begins. About one-third of expected enrollees live in those three states, USA Today reported.
About 6 million people in California are eligible, and 2.6 million are entitled to receive help paying for their plans. In that state, the federal government is promoting the health exchanges through partnerships with Spanish-language media and The California Endowment, and by providing grants to Community Health Centers.
"Quality, affordable care is not some earned privilege. It's a right," Obama said in his San Jose remarks. He made a similar pitch last month in Texas, USA Today reported.
The government is looking to enroll a total of 30 million people in the exchanges, but is aiming for 7 million in the first year.
In an op-ed article in the San Jose Mercury News published to coincide with Obama's visit, Republicans said the new health care plan will wind up hurting most Americans by increasing their health costs, USA Today reported.
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