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Rooney Mara has been announced as the face of the new Calvin Klein fragrance, Downtown, marking the actress' first major campaign.
The 28-year-old was unveiled as Calvin Klein's poster girl today, after appearing at the brand's Cannes party last night.
We spoke to Mara at the IFP women in film party, sponsored by Calvin Klein Euphoria, in Cannes last night.
"It's difficult to pick my most 'euphoric' moment, but it was probably getting the Girl In The Dragon Tattoo role," she told us.
It was Mara's brilliant portrayal of Lisbeth Salander that has defined her career to date, and her urban, edgy beauty is the theme of her Downtown ads, shot by Jean-Baptiste Mondino.
"I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances," she told WWD.
"It's an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership."
The new scent, Downtown, named after New York's cool downtown district, is to be aimed at 25-35-year-olds with top notes of Italian cedrat, bergamot, Tunisian neroli, and green pear and a heart of pink peppercorn, violet leaf and gardenia petals.
Downtown is set to hit counters across the UK this summer.
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